“All of our offerings are very technical in nature, and relate specifically to Microsoft Identity and Microsoft Access. Andrée has been able to take background information that we provide from a technical perspective and transform it into sales, marketing and website content that helps us connect to business people and IT professionals and also to a broader, less technical audience. Andrée successfully walks a fine line between retaining the technical aspect of what we do and explaining what our products and services can help people accomplish.
In addition to strategic communications and writing, Andrée helped us with the visual elements of our marketing materials. We gave her a draft and an idea of what we were looking for, and she not only set us up from a communications perspective, but came to us with a completed graphic. It’s a lot easier for us to work with one professional who can undertake both the communications elements and the visual elements. She does the whole thing, and that has worked out extremely well from our perspective.”
Co-Founder and Vice-President, Sales, Avaleris